"Marketing-Led Growth via The Buyer Centric Revenue Model" by Nelson Gilliat.
Understand why Sales-Led Growth from the 1980's (Sales Development, Sales Assembly Line, commission, quota) is outdated and harmful.
Learn about the MODERN Marketing-Led Growth (MLG) via MODERN B2B Marketing and Sales model built for TODAY, not 40 years ago: The Buyer Centric Revenue Model.
Learn how to achieve Marketing-Led Growth via The Buyer Centric Revenue Model with an "analyze, test, prove, and gradual transition" approach.
Available on Amazon as an ebook, paperback, and audiobook.